Business Administration · Fall 2026, Winter 2027, Spring 2027, & Summer 2027

SDSU B A 370 — Marketing

3.00 units 46 enrollment options

Function of marketing in organizations and society. Strategic marketing planning in domestic and global settings to include marketing concepts, consumer behavior, market research, product planning, pricing, distribution, promotion, and influence of the external environment on marketing decisions.

Course requirements

Prerequisites: Approved upper division business major, business minor, hospitality & tourism mgt major, recreation administration major or economics major with an emphasis in international economics. Proof of completion of prerequisite(s) required: Copy of transcript.

  • Approved upper division business major, business minor, hospitality & tourism mgt major, recreation administration major or economics major with an emphasis in international economics. Proof of completion of prerequisite(s) required: Copy of transcript.
  • Junior or Senior Level

Fall 2026 enrollment options

Seat status can change
Class # Format Status Seats Time Location Professor RateMyProfessors
6125 Lecture Online synchronous Closed — Wed 7:00 PM–9:40 PM ONLINE Michael Pettiette 3.4/5 · 33 reviews Difficulty 2.5 · 65% take again
6126 Lecture In person Open 125 / 126 Tue/Thu 9:30 AM–10:45 AM SSW 1500 Lance Hoffman 4.7/5 · 32 reviews Difficulty 2.6 · 94% take again
11124 Lecture In person Open 39 / 40 Tue 2:00 PM–3:15 PM · Thu 9:30 AM–10:45 AM GMCS 333
SH 316
Heather Honea 2.3/5 · 88 reviews Difficulty 3.4 · 17% take again
11165 Lecture In person Open 36 / 38 Thu 2:00 PM–3:15 PM · Thu 7:00 PM–8:15 PM GMCS 333
P 148
Zak Ricards No RateMyProfessor match available
11167 Lecture In person Open 37 / 38 Thu 2:00 PM–3:15 PM · Fri 11:00 AM–12:15 PM GMCS 333
P 148
Zak Ricards No RateMyProfessor match available
11168 Lecture In person Open 34 / 37 Thu 2:00 PM–3:15 PM · Fri 8:00 AM–9:15 AM GMCS 333
NE 271
Zak Ricards No RateMyProfessor match available
11171 Lecture In person Open 45 / 46 Wed 2:00 PM–3:15 PM · Fri 12:30 PM–1:45 PM HT 140
NE 271
Steven Gaffen 2.0/5 · 153 reviews Difficulty 3.8 · 27% take again
11173 Lecture In person Open 45 / 46 Wed 2:00 PM–3:15 PM · Wed 5:30 PM–6:45 PM HT 140
LH 408
Steven Gaffen 2.0/5 · 153 reviews Difficulty 3.8 · 27% take again
11174 Lecture In person Open 45 / 46 Wed 2:00 PM–3:15 PM · Fri 9:30 AM–10:45 AM HT 140
LSN 132
Steven Gaffen 2.0/5 · 153 reviews Difficulty 3.8 · 27% take again
11757 Lecture In person Open 46 / 47 Mon 2:00 PM–3:15 PM · Thu 3:30 PM–4:45 PM HT 140
SSW 2532
Lois Olson 2.9/5 · 529 reviews Difficulty 4.0 · 36% take again
6130 Lecture In person Closed — Thu 4:00 PM–6:40 PM SH 127 Sean Mchenry 4.4/5 · 31 reviews Difficulty 2.3 · 81% take again
9709 Lecture In person Open 69 / 70 Thu 7:00 PM–9:40 PM SH 127 Sean Mchenry 4.4/5 · 31 reviews Difficulty 2.3 · 81% take again
10236 Lecture In person Closed — Tue 2:00 PM–3:15 PM · Tue 3:30 PM–4:45 PM GMCS 333
E 427
Heather Honea 2.3/5 · 88 reviews Difficulty 3.4 · 17% take again
10237 Lecture In person Closed — Tue 2:00 PM–3:15 PM · Thu 8:00 AM–9:15 AM GMCS 333
LH 339
Heather Honea 2.3/5 · 88 reviews Difficulty 3.4 · 17% take again
11128 Lecture In person Closed — Tue 2:00 PM–3:15 PM · Thu 2:00 PM–3:15 PM GMCS 333
LH 441
Heather Honea 2.3/5 · 88 reviews Difficulty 3.4 · 17% take again
11129 Lecture In person Closed — Tue 2:00 PM–3:15 PM · Fri 8:00 AM–9:15 AM GMCS 333
P 148
Heather Honea 2.3/5 · 88 reviews Difficulty 3.4 · 17% take again
11130 Lecture In person Closed — Thu 2:00 PM–3:15 PM · Thu 3:30 PM–4:45 PM GMCS 333
P 148
Zak Ricards No RateMyProfessor match available
11166 Lecture In person Closed — Thu 2:00 PM–3:15 PM · Fri 9:30 AM–10:45 AM GMCS 333
P 148
Zak Ricards No RateMyProfessor match available
11698 Lecture In person Closed — Tue 2:00 PM–3:15 PM · Thu 11:00 AM–12:15 PM GMCS 333
LL 408
Heather Honea 2.3/5 · 88 reviews Difficulty 3.4 · 17% take again
11699 Lecture In person Closed — Tue 2:00 PM–3:15 PM · Thu 11:00 AM–12:15 PM GMCS 333
SLHS 220
Heather Honea 2.3/5 · 88 reviews Difficulty 3.4 · 17% take again
11170 Lecture In person Closed — Thu 2:00 PM–3:15 PM · Fri 11:00 AM–12:15 PM GMCS 333
NE 271
Zak Ricards No RateMyProfessor match available
11176 Lecture In person Open 46 / 47 Mon 2:00 PM–3:15 PM · Mon 3:30 PM–4:45 PM HT 140
AH 3110
Lois Olson 2.9/5 · 529 reviews Difficulty 4.0 · 36% take again
11177 Lecture In person Closed — Mon 2:00 PM–3:15 PM · Wed 8:00 AM–9:15 AM HT 140
P 146
Lois Olson 2.9/5 · 529 reviews Difficulty 4.0 · 36% take again
11178 Lecture In person Closed — Mon 2:00 PM–3:15 PM · Thu 12:30 PM–1:45 PM HT 140
SH 213
Lois Olson 2.9/5 · 529 reviews Difficulty 4.0 · 36% take again
11685 Lecture In person Closed — Wed 4:00 PM–6:40 PM OP 220 Sean Mchenry 4.4/5 · 31 reviews Difficulty 2.3 · 81% take again
11758 Lecture In person Closed — Mon 2:00 PM–3:15 PM · Thu 2:00 PM–3:15 PM HT 140
NE 172
Lois Olson 2.9/5 · 529 reviews Difficulty 4.0 · 36% take again
12633 Lecture In person Closed — Thu 2:00 PM–3:15 PM · Fri 9:30 AM–10:45 AM GMCS 333
NE 271
Zak Ricards No RateMyProfessor match available

Spring 2027 enrollment options

Seat status can change
Class # Format Status Seats Time Location Professor RateMyProfessors
6115 Lecture In person Open 0 / 60 Tue/Thu 9:30 AM–10:45 AM GMCS 310 Lance Hoffman 4.7/5 · 32 reviews Difficulty 2.6 · 94% take again
11456 Lecture In person Open 0 / 60 Thu 4:00 PM–6:40 PM LSS 365 Sean Mchenry 4.4/5 · 31 reviews Difficulty 2.3 · 81% take again
9016 Lecture In person Open 0 / 65 Tue/Thu 11:00 AM–12:15 PM GMCS 324 Lance Hoffman 4.7/5 · 32 reviews Difficulty 2.6 · 94% take again
10125 Lecture In person Open 0 / 46 Tue 11:00 AM–12:15 PM · Wed 8:00 AM–9:15 AM HT 140
PSFA 300
Zak Ricards No RateMyProfessor match available
10126 Lecture In person Open 0 / 46 Tue 11:00 AM–12:15 PM · Wed 9:30 AM–10:45 AM HT 140
PSFA 300
Zak Ricards No RateMyProfessor match available
10127 Lecture In person Open 0 / 46 Tue 11:00 AM–12:15 PM · Wed 4:00 PM–5:15 PM HT 140
E 423B
Zak Ricards No RateMyProfessor match available
10128 Lecture In person Open 0 / 46 Tue 11:00 AM–12:15 PM · Wed 5:30 PM–6:45 PM HT 140
E 423B
Zak Ricards No RateMyProfessor match available
10129 Lecture In person Open 0 / 44 Tue 11:00 AM–12:15 PM · Wed 2:00 PM–3:15 PM HT 140
NE 073
Zak Ricards No RateMyProfessor match available
10130 Lecture In person Open 0 / 44 Thu 11:00 AM–12:15 PM · Thu 3:30 PM–4:45 PM HT 140
NE 073
Zak Ricards No RateMyProfessor match available
10131 Lecture In person Open 0 / 46 Thu 11:00 AM–12:15 PM · Fri 8:00 AM–9:15 AM HT 140
LL 408
Zak Ricards No RateMyProfessor match available
10132 Lecture In person Open 0 / 44 Thu 11:00 AM–12:15 PM · Fri 9:30 AM–10:45 AM HT 140
LL 408
Zak Ricards No RateMyProfessor match available
11458 Lecture In person Open 0 / 46 Thu 11:00 AM–12:15 PM · Fri 11:00 AM–12:15 PM HT 140
LL 408
Zak Ricards No RateMyProfessor match available
11459 Lecture In person Waitlisted — Thu 11:00 AM–12:15 PM · Fri 12:30 PM–1:45 PM HT 140
LL 408
Zak Ricards No RateMyProfessor match available
6281 Lecture Online synchronous Open 0 / 95 Wed 7:00 PM–9:40 PM ONLINE Michael Pettiette 3.4/5 · 33 reviews Difficulty 2.5 · 65% take again

Summer 2027 enrollment options

Seat status can change
Class # Format Status Seats Time Location Professor RateMyProfessors
1632 Lecture Online with in-person exams Open 0 / 70 TBA ONLINE Kristine Ehrich 4.3/5 · 46 reviews Difficulty 2.8 · 89% take again
1633 Lecture Online with in-person exams Open 0 / 70 TBA ONLINE Kristine Ehrich 4.3/5 · 46 reviews Difficulty 2.8 · 89% take again
1314 Lecture Online synchronous Open 0 / 75 Mon/Thu 10:00 AM–11:40 AM ONLINE Claudiu Dimofte 3.3/5 · 31 reviews Difficulty 3.1 · 30% take again
2286 Lecture Online synchronous Open 0 / 75 Mon/Thu 10:00 AM–11:40 AM ONLINE Claudiu Dimofte 3.3/5 · 31 reviews Difficulty 3.1 · 30% take again
2172 Lecture Hybrid Open 0 / 60 Wed 4:00 PM–6:20 PM · TBA GMCS 309
ONLINE
Sean Mchenry 4.4/5 · 31 reviews Difficulty 2.3 · 81% take again