Journalism and Media Studies · Fall 2026, Winter 2027, Spring 2027, & Summer 2027
SDSU JMS 428 — Dgtl& Soc Media Analytics
Measurement standards, principles, and outcomes of digital and social media. Digital data collection methods, data analysis metrics, data reporting, presentation tools. Using analytics to enhance organizational effectiveness.
Course requirements
Prerequisites: JMS 210 and JMS 220 with a grade of C (2.0) or better in each course.
- JMS 210 and JMS 220 with a grade of C (2.0) or better in each course.