Journalism and Media Studies · Fall 2026
SDSU JMS 460 — Principles of Advertising
Advertising practices. Historical perspectives, changing role of advertising, shift from impressions to engagement and from traditional to emerging media, evolving agency structure, audience targeting, creative strategy, regulation, social responsibility and ethics, globalization, and current trends and developments.
Course requirements
Prerequisites: Completion of 45 baccalaureate level semester units.
- Completion of 45 baccalaureate level semester units.
Fall 2026 enrollment options
Seat status can change| Class # | Format | Status | Seats | Time | Location | Professor | RateMyProfessors |
|---|---|---|---|---|---|---|---|
| 1046 Lecture | In person | Open | 57 / 60 | Tue/Thu 8:00 AM–9:15 AM | AL 204 | Dave Oates | 4.3/5 · 9 reviews Difficulty 3.1 · 73% take again |