Journalism and Media Studies · Fall 2026, Winter 2027, Spring 2027, & Summer 2027

SDSU JMS 460 — Principles of Advertising

3.00 units 3 enrollment options

Advertising practices. Historical perspectives, changing role of advertising, shift from impressions to engagement and from traditional to emerging media, evolving agency structure, audience targeting, creative strategy, regulation, social responsibility and ethics, globalization, and current trends and developments.

Course requirements

Prerequisites: Completion of 45 baccalaureate level semester units.

Completion of 45 baccalaureate level semester units.

Fall 2026 enrollment options

Seat status can change

Class #	Format	Status	Seats	Time	Location	Professor	RateMyProfessors
1046 Lecture	In person	Open	57 / 60	Tue/Thu 8:00 AM–9:15 AM	AL 204	Dave Oates	4.3/5 · 9 reviews Difficulty 3.1 · 73% take again

Spring 2027 enrollment options

Seat status can change

Class #	Format	Status	Seats	Time	Location	Professor	RateMyProfessors
5292 Lecture	In person	Open	0 / 90	Tue/Thu 8:00 AM–9:15 AM	OP 230	Dave Oates	4.3/5 · 9 reviews Difficulty 3.1 · 73% take again

Summer 2027 enrollment options

Seat status can change

Class #	Format	Status	Seats	Time	Location	Professor	RateMyProfessors
2195 Lecture	Online asynchronous	Open	0 / 85	TBA	ONLINE	Alexa Mokalis	4.3/5 · 36 reviews Difficulty 2.8 · 80% take again

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