Journalism and Media Studies · Fall 2026, Winter 2027, Spring 2027, & Summer 2027

SDSU JMS 462 — Advertising Strategy

3.00 units 3 enrollment options

Developments and emerging trends in use of social media for company and brand promotion. Case studies. Strategic planning options for current and emerging social media environments. Segmentation and approaches for community engagement. Metrics and evaluation.

Course requirements

Prerequisites: Upper division standing.

Upper division standing.

Fall 2026 enrollment options

Seat status can change

Class #	Format	Status	Seats	Time	Location	Professor	RateMyProfessors
1047 Lrg Lect	Online asynchronous	Open	134 / 135	TBA	ONLINE	Alexa Mokalis	4.3/5 · 36 reviews Difficulty 2.8 · 80% take again

Spring 2027 enrollment options

Seat status can change

Class #	Format	Status	Seats	Time	Location	Professor	RateMyProfessors
4193 Lrg Lect	Online asynchronous	Open	0 / 126	TBA	ONLINE	Alexa Mokalis	4.3/5 · 36 reviews Difficulty 2.8 · 80% take again

Summer 2027 enrollment options

Seat status can change

Class #	Format	Status	Seats	Time	Location	Professor	RateMyProfessors
2238 Lrg Lect	Online asynchronous	Open	0 / 75	TBA	ONLINE	Alexa Mokalis	4.3/5 · 36 reviews Difficulty 2.8 · 80% take again

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