Journalism and Media Studies · Fall 2026
SDSU JMS 462 — Advertising Strategy
Developments and emerging trends in use of social media for company and brand promotion. Case studies. Strategic planning options for current and emerging social media environments. Segmentation and approaches for community engagement. Metrics and evaluation.
Course requirements
Prerequisites: Upper division standing.
- Upper division standing.
Fall 2026 enrollment options
Seat status can change| Class # | Format | Status | Seats | Time | Location | Professor | RateMyProfessors |
|---|---|---|---|---|---|---|---|
| 1047 Lrg Lect | Online asynchronous | Closed | — | TBA | ONLINE | Alexa Mokalis | 4.3/5 · 36 reviews Difficulty 2.8 · 80% take again |