Journalism and Media Studies · Fall 2026, Winter 2027, Spring 2027, & Summer 2027
SDSU JMS 480 — Principles of Public Relations
Concepts, history, theory, social responsibility, ethics, and management of public relations. Public relations strategic planning process. Survey of problems and practices in corporations, government and politics, health care, education, associations, and not-for-profit organizations.
Course requirements
Prerequisites: Completion of 45 baccalaureate level semester units.
- Completion of 45 baccalaureate level semester units.