Journalism and Media Studies · Fall 2026, Winter 2027, Spring 2027, & Summer 2027

SDSU JMS 560 — Advertising Research

3.00 units 3 enrollment options

Planning, evalution, analysis of quantitative and qualitative research across traditional, digital, and social platforms. Ethics, sampling, experimenation, data analysis, segmentation, brand mapping, advertising testing and optimization, social media metrics.

Course requirements

Prerequisites: JMS 310W, JMS 315, JMS 460, JMS 462 with a grade of C (2.0) or better in each course. Credit or concurrent enrollment in JMS 562. Open only to Journalism, Emphasis in Advertising majors. Proof of completion of prerequisites required: Copy of transcript.

JMS 310W, JMS 315, JMS 460, JMS 462 with a grade of C (2.0) or better in each course. Credit or concurrent enrollment in JMS 562. Open only to Journalism, Emphasis in Advertising majors. Proof of completion of prerequisites required: Copy of transcript.

Fall 2026 enrollment options

Seat status can change

Class #	Format	Status	Seats	Time	Location	Professor	RateMyProfessors
10372 Discussion	In person	Open	16 / 20	Tue/Thu 12:30 PM–1:45 PM	GC 2532	Xiaohan Hu	No RateMyProfessor match available
1081 Discussion	In person	Open	17 / 20	Tue/Thu 11:00 AM–12:15 PM	GC 2532	Xiaohan Hu	No RateMyProfessor match available

Spring 2027 enrollment options

Seat status can change

Class #	Format	Status	Seats	Time	Location	Professor	RateMyProfessors
6029 Discussion	In person	Open	0 / 20	Tue/Thu 12:30 PM–1:45 PM	GC 2532	Xiaohan Hu	No RateMyProfessor match available

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