Journalism and Media Studies · Fall 2026
SDSU JMS 560 — Advertising Research
Planning, evalution, analysis of quantitative and qualitative research across traditional, digital, and social platforms. Ethics, sampling, experimenation, data analysis, segmentation, brand mapping, advertising testing and optimization, social media metrics.
Course requirements
Prerequisites: JMS 310W, JMS 315, JMS 460, JMS 462 with a grade of C (2.0) or better in each course. Credit or concurrent enrollment in JMS 562. Open only to Journalism, Emphasis in Advertising majors. Proof of completion of prerequisites required: Copy of transcript.
- JMS 310W, JMS 315, JMS 460, JMS 462 with a grade of C (2.0) or better in each course. Credit or concurrent enrollment in JMS 562. Open only to Journalism, Emphasis in Advertising majors. Proof of completion of prerequisites required: Copy of transcript.
Fall 2026 enrollment options
Seat status can change| Class # | Format | Status | Seats | Time | Location | Professor | RateMyProfessors |
|---|---|---|---|---|---|---|---|
| 10372 Discussion | In person | Open | 16 / 20 | Tue/Thu 12:30 PM–1:45 PM | GC 2532 | Xiaohan Hu | No RateMyProfessor match available |
| 1081 Discussion | In person | Open | 17 / 20 | Tue/Thu 11:00 AM–12:15 PM | GC 2532 | Xiaohan Hu | No RateMyProfessor match available |