Journalism and Media Studies · Fall 2026, Winter 2027, & Spring 2027

SDSU JMS 566 — Ad Strat & Digital Anylts

3.00 units 1 enrollment option

Strategy creation, implementation, and evaluation using digital analytics platforms. Digital analytics administration, monitoring, analysis, and reporting. Application of digital analytics to consumer advertising optimization.

Course requirements

Prerequisites: Journalism and Media Studies 460 or 480, and Journalism and Media Studies 560 or 581.

Journalism and Media Studies 460 or 480, and Journalism and Media Studies 560 or 581.

Spring 2027 enrollment options

Seat status can change

Class #	Format	Status	Seats	Time	Location	Professor	RateMyProfessors
11857 Discussion	In person	Open	0 / 20	Tue/Thu 9:30 AM–10:45 AM	GC 2532	Ji Yoon Han	No RateMyProfessor match available

Browse all Journalism and Media Studies courses