Marketing · Fall 2026
SDSU MKTG 371 — Consumer Behavior
Consumer behavior concepts and theories for developing, implementing, and assessing marketing strategy. Psychological, social, and environmental factors in understanding of needs, wants, preferences, and decision making related to consumption behaviors.
Course requirements
Prerequisites: Junior or Senior Level B A 370 with a minimum grade of C (2.0). Proof of completion of prerequisite(s) required: Copy of transcript.
- B A 370 with a minimum grade of C (2.0). Proof of completion of prerequisite(s) required: Copy of transcript.
- Junior or Senior Level
Fall 2026 enrollment options
Seat status can change| Class # | Format | Status | Seats | Time | Location | Professor | RateMyProfessors |
|---|---|---|---|---|---|---|---|
| 6134 Discussion | In person | Open | 67 / 68 | Mon/Wed 10:00 AM–11:50 AM | LH 339 | Kristine Ehrich | 4.3/5 · 46 reviews Difficulty 2.8 · 89% take again |
| 6135 Discussion | In person | Open | 75 / 83 | Mon/Wed 12:00 PM–1:50 PM | GMCS 301 | Kristine Ehrich | 4.3/5 · 46 reviews Difficulty 2.8 · 89% take again |
| 6136 Discussion | In person | Closed | — | Mon/Wed 12:00 PM–1:50 PM | PS 130 | Stella Tavallaei | 5.0/5 · 31 reviews Difficulty 2.8 · 100% take again |
| 11145 Discussion | In person | Closed | — | Tue/Thu 5:00 PM–6:50 PM | M 265 | Andy Li | No RateMyProfessor match available |