Marketing · Fall 2026, Winter 2027, Spring 2027, & Summer 2027
SDSU MKTG 371 — Consumer Behavior
4.00 units
13 enrollment options
Consumer behavior concepts and theories for developing, implementing, and assessing marketing strategy. Psychological, social, and environmental factors in understanding of needs, wants, preferences, and decision making related to consumption behaviors.
Course requirements
Prerequisites: Junior or Senior Level B A 370 with a minimum grade of C (2.0). Proof of completion of prerequisite(s) required: Copy of transcript.
- B A 370 with a minimum grade of C (2.0). Proof of completion of prerequisite(s) required: Copy of transcript.
- Junior or Senior Level
Fall 2026 enrollment options
Seat status can change| Class # | Format | Status | Seats | Time | Location | Professor | RateMyProfessors |
|---|---|---|---|---|---|---|---|
| 6134 Discussion | In person | Open | 67 / 68 | Mon/Wed 10:00 AM–11:50 AM | LH 339 | Kristine Ehrich | 4.3/5 · 46 reviews Difficulty 2.8 · 89% take again |
| 6135 Discussion | In person | Open | 76 / 83 | Mon/Wed 12:00 PM–1:50 PM | GMCS 301 | Kristine Ehrich | 4.3/5 · 46 reviews Difficulty 2.8 · 89% take again |
| 6136 Discussion | In person | Closed | — | Mon/Wed 12:00 PM–1:50 PM | PS 130 | Stella Tavallaei | 5.0/5 · 31 reviews Difficulty 2.8 · 100% take again |
| 11145 Discussion | In person | Closed | — | Tue/Thu 5:00 PM–6:50 PM | M 265 | Andy Li | No RateMyProfessor match available |
Spring 2027 enrollment options
Seat status can change| Class # | Format | Status | Seats | Time | Location | Professor | RateMyProfessors |
|---|---|---|---|---|---|---|---|
| 8122 Discussion | In person | Open | 0 / 65 | Mon/Wed 10:00 AM–11:50 AM | LH 437 | Andy Li | No RateMyProfessor match available |
| 11468 Discussion | In person | Open | 0 / 60 | Mon/Wed 8:00 AM–9:50 AM | GMCS 309 | Stella Tavallaei | 5.0/5 · 31 reviews Difficulty 2.8 · 100% take again |
| 8123 Discussion | In person | Open | 0 / 62 | Mon/Wed 12:00 PM–1:50 PM | LH 437 | Andy Li | No RateMyProfessor match available |
| 4596 Discussion | In person | Open | 0 / 60 | Mon/Wed 10:00 AM–11:50 AM | LH 343 | Eesha Sharma | 4.6/5 · 23 reviews Difficulty 2.8 · 91% take again |
| 4597 Discussion | Hybrid | Open | 0 / 60 | Mon/Wed 12:00 PM–1:50 PM · TBA |
LH 339 ONLINE |
Eesha Sharma | 4.6/5 · 23 reviews Difficulty 2.8 · 91% take again |
| 4595 Discussion | In person | Open | 0 / 62 | Mon/Wed 8:00 AM–9:50 AM | LH 437 | Eesha Sharma | 4.6/5 · 23 reviews Difficulty 2.8 · 91% take again |
| 10202 Discussion | In person | Open | 0 / 80 | Mon/Wed 12:00 PM–1:50 PM | LH 343 | Kristine Ehrich | 4.3/5 · 46 reviews Difficulty 2.8 · 89% take again |
Summer 2027 enrollment options
Seat status can change| Class # | Format | Status | Seats | Time | Location | Professor | RateMyProfessors |
|---|---|---|---|---|---|---|---|
| 1862 Discussion | Online asynchronous | Open | 0 / 62 | TBA | ONLINE | Eesha Sharma | 4.6/5 · 23 reviews Difficulty 2.8 · 91% take again |
| 1315 Discussion | Online asynchronous | Open | 0 / 50 | TBA | ONLINE | Paula Peter | 4.2/5 · 30 reviews Difficulty 2.8 · 70% take again |