Marketing · Fall 2026, Winter 2027, Spring 2027, & Summer 2027

SDSU MKTG 373 — Integrated Mktg Comm

4.00 units 6 enrollment options

Communication theory in context of integrating marketing communication tools to include advertising; digital, social, nontraditional media; sales promotion; public relations. Media planning and strategy, budgeting, effectiveness measurement, social/ethical issues, regulation of advertising and promotion.

Course requirements

Prerequisites: Junior or Senior Level B A 370 with a minimum grade of C (2.0). Proof of completion of prerequisite(s) required: Copy of transcript.

B A 370 with a minimum grade of C (2.0). Proof of completion of prerequisite(s) required: Copy of transcript.
Junior or Senior Level

Fall 2026 enrollment options

Seat status can change

Class #	Format	Status	Seats	Time	Location	Professor	RateMyProfessors
12523 Lecture	In person	Open	23 / 60	Mon/Wed 5:00 PM–6:50 PM	GMCS 301	Tanya Botten	2.6/5 · 16 reviews Difficulty 3.4 · 44% take again
6139 Lecture	In person	Closed	—	Mon/Wed 10:00 AM–11:50 AM	SSW 1500	Morgan Poor	4.4/5 · 18 reviews Difficulty 2.8 · 84% take again
6944 Lecture	In person	Closed	—	Mon/Wed 12:00 PM–1:50 PM	LSN 134	Doron Malka	5.0/5 · 2 reviews Difficulty 1.5 · 100% take again

Spring 2027 enrollment options

Seat status can change

Class #	Format	Status	Seats	Time	Location	Professor	RateMyProfessors
6282 Lecture	In person	Open	0 / 71	Mon/Wed 10:00 AM–11:50 AM	M 120	Morgan Poor	4.4/5 · 18 reviews Difficulty 2.8 · 84% take again
10124 Lecture	In person	Open	0 / 55	Mon/Wed 5:30 PM–7:20 PM	AH 3177	Tanya Botten	2.6/5 · 16 reviews Difficulty 3.4 · 44% take again
4599 Lecture	In person	Open	0 / 128	Mon/Wed 12:00 PM–1:50 PM	SSW 1500	Morgan Poor	4.4/5 · 18 reviews Difficulty 2.8 · 84% take again

Browse all Marketing courses