Marketing · Fall 2026
SDSU MKTG 373 — Integrated Mktg Comm
Communication theory in context of integrating marketing communication tools to include advertising; digital, social, nontraditional media; sales promotion; public relations. Media planning and strategy, budgeting, effectiveness measurement, social/ethical issues, regulation of advertising and promotion.
Course requirements
Prerequisites: Junior or Senior Level B A 370 with a minimum grade of C (2.0). Proof of completion of prerequisite(s) required: Copy of transcript.
- B A 370 with a minimum grade of C (2.0). Proof of completion of prerequisite(s) required: Copy of transcript.
- Junior or Senior Level
Fall 2026 enrollment options
Seat status can change| Class # | Format | Status | Seats | Time | Location | Professor | RateMyProfessors |
|---|---|---|---|---|---|---|---|
| 12523 Lecture | In person | Open | 23 / 60 | Mon/Wed 5:00 PM–6:50 PM | GMCS 301 | Tanya Botten | 2.6/5 · 16 reviews Difficulty 3.4 · 44% take again |
| 6139 Lecture | In person | Closed | — | Mon/Wed 10:00 AM–11:50 AM | SSW 1500 | Morgan Poor | 4.4/5 · 18 reviews Difficulty 2.8 · 84% take again |
| 6944 Lecture | In person | Closed | — | Mon/Wed 12:00 PM–1:50 PM | LSN 134 | Doron Malka | 5.0/5 · 2 reviews Difficulty 1.5 · 100% take again |