Marketing · Fall 2026
SDSU MKTG 380 — Direct Marketing
Direct marketing as part of a company or organization's marketing program. Major direct marketing media and methods to include direct mail, broadcast and print advertising, Internet and interactive media, catalogs, and telemarketing. Data base creation and management and effectiveness measurement for direct marketing programs.
Course requirements
Prerequisites: Junior or Senior Level B A 370 with a minimum grade of C (2.0). Proof of completion of prerequisite(s) required: Copy of transcript.
- B A 370 with a minimum grade of C (2.0). Proof of completion of prerequisite(s) required: Copy of transcript.
- Junior or Senior Level
Fall 2026 enrollment options
Seat status can change| Class # | Format | Status | Seats | Time | Location | Professor | RateMyProfessors |
|---|---|---|---|---|---|---|---|
| 6143 Lecture | Hybrid | Open | 59 / 63 |
Tue/Thu 11:00 AM–12:15 PM TBA |
LH 343 ONLINE |
Lance Hoffman | 4.7/5 · 32 reviews Difficulty 2.6 · 94% take again |
| 6947 Lecture | Hybrid | Closed | — |
Tue/Thu 12:30 PM–1:45 PM TBA |
LH 345 ONLINE |
Lance Hoffman | 4.7/5 · 32 reviews Difficulty 2.6 · 94% take again |