Marketing · Fall 2026, Winter 2027, Spring 2027, & Summer 2027

SDSU MKTG 380 — Direct Marketing

4.00 units 4 enrollment options

Direct marketing as part of a company or organization's marketing program. Major direct marketing media and methods to include direct mail, broadcast and print advertising, Internet and interactive media, catalogs, and telemarketing. Data base creation and management and effectiveness measurement for direct marketing programs.

Course requirements

Prerequisites: Junior or Senior Level B A 370 with a minimum grade of C (2.0). Proof of completion of prerequisite(s) required: Copy of transcript.

B A 370 with a minimum grade of C (2.0). Proof of completion of prerequisite(s) required: Copy of transcript.
Junior or Senior Level

Fall 2026 enrollment options

Seat status can change

Class #	Format	Status	Seats	Time	Location	Professor	RateMyProfessors
6143 Lecture	Hybrid	Open	59 / 63	Tue/Thu 11:00 AM–12:15 PM · TBA	LH 343 ONLINE	Lance Hoffman	4.7/5 · 32 reviews Difficulty 2.6 · 94% take again
6947 Lecture	Hybrid	Closed	—	Tue/Thu 12:30 PM–1:45 PM · TBA	LH 345 ONLINE	Lance Hoffman	4.7/5 · 32 reviews Difficulty 2.6 · 94% take again

Spring 2027 enrollment options

Seat status can change

Class #	Format	Status	Seats	Time	Location	Professor	RateMyProfessors
4605 Lecture	In person	Open	0 / 60	Tue/Thu 4:00 PM–5:50 PM	LH 437	Lance Hoffman	4.7/5 · 32 reviews Difficulty 2.6 · 94% take again
9826 Lecture	In person	Open	0 / 60	Tue/Thu 2:00 PM–3:50 PM	GMCS 309	Lance Hoffman	4.7/5 · 32 reviews Difficulty 2.6 · 94% take again

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