Marketing · Fall 2026, Winter 2027, Spring 2027, & Summer 2027
SDSU MKTG 470 — Marketing Research
Marketing research process. Research design and data collection principles for qualitative and quantitative research techniques in marketing practice. Analysis, data visualization, and reporting of primary and secondary marketing research.
Course requirements
Prerequisites: Junior or Senior Level Completion of lower division courses in the major or minor. B A 370 with a grade of C (2.0) or better and MIS 301 with a grade of C- (1.7) or better. Proof of completion of prerequisite(s) required: Copy of transcript.
- Completion of lower division courses in the major or minor. B A 370 with a grade of C (2.0) or better and MIS 301 with a grade of C- (1.7) or better. Proof of completion of prerequisite(s) required: Copy of transcript.
- Junior or Senior Level