Marketing · Fall 2026
SDSU MKTG 470 — Marketing Research
Marketing research process. Research design and data collection principles for qualitative and quantitative research techniques in marketing practice. Analysis, data visualization, and reporting of primary and secondary marketing research.
Course requirements
Prerequisites: Junior or Senior Level Completion of lower division courses in the major or minor. B A 370 with a grade of C (2.0) or better and MIS 301 with a grade of C- (1.7) or better. Proof of completion of prerequisite(s) required: Copy of transcript.
- Completion of lower division courses in the major or minor. B A 370 with a grade of C (2.0) or better and MIS 301 with a grade of C- (1.7) or better. Proof of completion of prerequisite(s) required: Copy of transcript.
- Junior or Senior Level
Fall 2026 enrollment options
Seat status can change| Class # | Format | Status | Seats | Time | Location | Professor | RateMyProfessors |
|---|---|---|---|---|---|---|---|
| 6147 Discussion | In person | Closed | — | Tue/Thu 12:00 PM–1:50 PM | GMCS 329 | Divya Anand | 4.8/5 · 4 reviews Difficulty 2.5 · 100% take again |
| 6148 Discussion | In person | Closed | — | Tue/Thu 2:00 PM–3:50 PM | GMCS 329 | Divya Anand | 4.8/5 · 4 reviews Difficulty 2.5 · 100% take again |
| 6149 Discussion | Online asynchronous | Closed | — | TBA | ONLINE | Erlinde Cornelis | 4.5/5 · 25 reviews Difficulty 3.4 · 100% take again |
| 11508 Discussion | In person | Closed | — | Mon/Wed 5:00 PM–6:50 PM | P 146 | Stella Tavallaei | 5.0/5 · 31 reviews Difficulty 2.8 · 100% take again |
| 6146 Discussion | In person | Closed | — | Mon/Wed 2:00 PM–3:50 PM | SSW 2532 | Stella Tavallaei | 5.0/5 · 31 reviews Difficulty 2.8 · 100% take again |