Marketing · Fall 2026

SDSU MKTG 474 — Business Marketing

4.00 units 1 enrollment option

Marketing strategy and practice designed for organizational customers. Purchasing practices of organizational buyers and development of marketing programs for enterprise customers and markets, both domestic and global.

Course requirements

Prerequisites: Junior or Senior Level B A 370 with a minimum grade of C (2.0). Proof of completion of prerequisite(s) required: Copy of transcript.

  • B A 370 with a minimum grade of C (2.0). Proof of completion of prerequisite(s) required: Copy of transcript.
  • Junior or Senior Level

Fall 2026 enrollment options

Seat status can change
Class # Format Status Seats Time Location Professor RateMyProfessors
8899 Discussion In person Open 41 / 45 Mon/Wed 8:00 AM–9:50 AM LH 439 Ralph Morales No RateMyProfessor match available