Marketing · Fall 2026, Winter 2027, Spring 2027, & Summer 2027
SDSU MKTG 476 — Internet/Interactive Mktg
Impact of networked, cloud, mobile and contextual technologies on consumer behavior, business and marketing practice. Marketing communication and strategy leveraging the Internet to include search optimization, user experience design, social media, contextual advertising, pricing, distribution, commerce, and analytics.
Course requirements
Prerequisites: Junior or Senior Level B A 370 with a minimum grade of C (2.0). Proof of completion of prerequisite(s) required: Copy of transcript.
- B A 370 with a minimum grade of C (2.0). Proof of completion of prerequisite(s) required: Copy of transcript.
- Junior or Senior Level