Marketing · Spring 2027
SDSU MKTG 490 — Advanced Marketing Analytics
Advanced analysis and interpretation of complex marketing data. Students apply experimental design, regression, conjoint analysis, and machine learning to real-world problems using analytical software. Emphasizes data storytelling, evidence-based decision-making, and collaboration through a semester long marketing analytics project.
Course requirements
Prerequisites: MKTG 470 and MKTG 480 with a minimum grade of C (2.0) or better. Proof of completion of prerequisite(s) required: Copy of transcript.
- MKTG 470 and MKTG 480 with a minimum grade of C (2.0) or better. Proof of completion of prerequisite(s) required: Copy of transcript.
Spring 2027 enrollment options
Seat status can change| Class # | Format | Status | Seats | Time | Location | Professor | RateMyProfessors |
|---|---|---|---|---|---|---|---|
| 11469 Discussion | In person | Open | 0 / 35 | Tue/Thu 2:00 PM–3:50 PM | HH 206 | Yao Yao | No RateMyProfessor match available |