Marketing · Fall 2026, Winter 2027, Spring 2027, & Summer 2027
SDSU MKTG 492 — Advanced Integrated Marketing
Management of marketing communications function with emphasis on integration and coordination of all activities. Planning, implementation, and coordination of marketing communications activities. Development, implementation, and program evaluation of an integrated marketing communications project. Formerly numbered as 472
Course requirements
Prerequisites: Junior or Senior Level MKTG 373 with minimum grade of C (2.0) or better; MKTG 371 and MKTG 470 or MKTG 480 with a minimum grade of C (2.0) or better. Proof of completion of prerequisite(s) required: Copy of transcript.
- Junior or Senior Level
- MKTG 373 with minimum grade of C (2.0) or better; MKTG 371 and MKTG 470 or MKTG 480 with a minimum grade of C (2.0) or better. Proof of completion of prerequisite(s) required: Copy of transcript.