Marketing · Fall 2026, Winter 2027, Spring 2027, & Summer 2027

SDSU MKTG 494 — Advanced Strategic Marketing

4.00 units 10 enrollment options

Marketing concepts and decision tools for analyzing and solving marketing problems; marketing strategy and plans; problem identification, evaluation of alternatives, strategic and tactical recommendations. Formerly numbered as 479.

Course requirements

Prerequisites: Senior Only MKTG 371 and MKTG 470 or MKTG 480 with a minimum grade of C. Completion of lower division courses required in the major or minor. Proof of completion of prerequisite(s) required: Copy of transcript.

MKTG 371 and MKTG 470 or MKTG 480 with a minimum grade of C. Completion of lower division courses required in the major or minor. Proof of completion of prerequisite(s) required: Copy of transcript.
Senior Only

Fall 2026 enrollment options

Seat status can change

Class #	Format	Status	Seats	Time	Location	Professor	RateMyProfessors
6155 Discussion	In person	Open	17 / 42	Mon/Wed 2:00 PM–3:50 PM	GMCS 329	Gayle Belch	2.3/5 · 19 reviews Difficulty 3.5 · 30% take again
8306 Discussion	In person	Closed	—	Mon/Wed 10:00 AM–11:50 AM	ENS 106	Nita Umashankar	4.9/5 · 57 reviews Difficulty 3.5 · 97% take again
6154 Discussion	In person	Open	24 / 42	Mon/Wed 12:00 PM–1:50 PM	E 423B	Gayle Belch	2.3/5 · 19 reviews Difficulty 3.5 · 30% take again

Spring 2027 enrollment options

Seat status can change

Class #	Format	Status	Seats	Time	Location	Professor	RateMyProfessors
4608 Discussion	In person	Open	0 / 50	Mon/Wed 8:00 AM–9:50 AM	LH 339	Gayle Belch	2.3/5 · 19 reviews Difficulty 3.5 · 30% take again
4609 Discussion	In person	Open	0 / 42	Mon/Wed 10:00 AM–11:50 AM	LH 339	Gayle Belch	2.3/5 · 19 reviews Difficulty 3.5 · 30% take again
4611 Discussion	In person	Open	0 / 50	Mon/Wed 12:00 PM–1:50 PM	P 148	Nita Umashankar	4.9/5 · 57 reviews Difficulty 3.5 · 97% take again
4612 Discussion	In person	Open	0 / 49	Mon/Wed 2:00 PM–3:50 PM	P 145	Nita Umashankar	4.9/5 · 57 reviews Difficulty 3.5 · 97% take again
4613 Discussion	In person	Open	0 / 42	Tue/Thu 5:00 PM–6:50 PM	AH 3113	Wanda Frias	No RateMyProfessor match available

Summer 2027 enrollment options

Seat status can change

Class #	Format	Status	Seats	Time	Location	Professor	RateMyProfessors
1318 Discussion	Online synchronous	Open	0 / 28	Mon/Wed 2:00 PM–4:40 PM · TBA	ONLINE ONLINE	Gabriel Gonzalez	3.0/5 · 5 reviews Difficulty 3.2 · 60% take again
2110 Discussion	Hybrid	Open	0 / 30	Mon 6:30 PM–8:50 PM · Wed 6:30 PM–8:50 PM	ONLINE LH 341	Gabriel Gonzalez	3.0/5 · 5 reviews Difficulty 3.2 · 60% take again

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