Marketing · Fall 2026

SDSU MKTG 494 — Advanced Strategic Marketing

4.00 units 3 enrollment options

Marketing concepts and decision tools for analyzing and solving marketing problems; marketing strategy and plans; problem identification, evaluation of alternatives, strategic and tactical recommendations. Formerly numbered as 479.

Course requirements

Prerequisites: Senior Only MKTG 371 and MKTG 470 or MKTG 480 with a minimum grade of C. Completion of lower division courses required in the major or minor. Proof of completion of prerequisite(s) required: Copy of transcript.

  • MKTG 371 and MKTG 470 or MKTG 480 with a minimum grade of C. Completion of lower division courses required in the major or minor. Proof of completion of prerequisite(s) required: Copy of transcript.
  • Senior Only

Fall 2026 enrollment options

Seat status can change
Class # Format Status Seats Time Location Professor RateMyProfessors
6155 Discussion In person Open 17 / 42 Mon/Wed 2:00 PM–3:50 PM GMCS 329 Gayle Belch No RateMyProfessor match available
8306 Discussion In person Closed Mon/Wed 10:00 AM–11:50 AM ENS 106 Nita Umashankar 4.9/5 · 57 reviews Difficulty 3.5 · 97% take again
6154 Discussion In person Open 24 / 42 Mon/Wed 12:00 PM–1:50 PM E 423B Gayle Belch No RateMyProfessor match available