Marketing · Fall 2026, Winter 2027, Spring 2027, & Summer 2027
SDSU MKTG 761 — Product Innovation Mgt
New product development and issues related to overall management of product innovation in context of entrepreneurial opportunity, start-up ventures and existing organizations. Focus on planning, design, and implementation of marketing strategy.
Course requirements
Prerequisites: Graduate Only B A 627.
- B A 627.
- Graduate Only